Color, brilliance and Italian passion in salons all over the world!
A PERMANENT COLOUR THAT WILL LIFT YOUR SPIRITS WITH 70 SHADES, THERE IS A SOLUTION FOR EVERYONE, A RICH AND PERFORMING FORMULA!
DISCOVER the products
OUR COLOR FORMULA:
you just need to try it!
AN EXTRAORDINARY ELIXIR OF BEAUTY, USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN THROUGHOUT THE WORLD. FOR INCREDIBLY LUMINOUS AND SHINY HAIR.
AN EXCEPTIONAL COMPLEX BASED ON ALOE VERA, WHEAT PROTEINS AND UV FILTER FOR SOFT AND SILKY HAIR.
you just need to see it!
* Application tests on models.
EXTRAORDINARY LONG LASTING
COLOR APPEARS RECENTLY APPLIED, EVEN AFTER 1 MONTH!*
* After 12 shampoos, Yellow color keeps up to 80% of color intensity, more than the main competitor. Instrumental test on our red shade 5.66.
* Hair treated with Yellow color gains up to +106% more shine than the main competitor. Instrumental test on red shade 5.66.
AMPLIFIED COSMETIC EFFECT OF THE HAIR
+64% COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH COLOR TREATMENT*
* Improved combability measured on damaged hair, after 3 treatments with Yellow 5.66.