COLOR

Color, brilliance and Italian passion in salons all over the world!

A PERMANENT COLOUR THAT WILL LIFT YOUR SPIRITS WITH 70 SHADES, THERE IS A SOLUTION FOR EVERYONE, A RICH AND PERFORMING FORMULA!


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COLOR PERMANENT

FORMULATED TO GUARANTEE IMPECCABLE COVERAGE, LONG-LASTING AND LUMINOUS COLOR

Peroxide

CREAMY TEXTURE, EASY AND PRECISE APPLICATION

PROTECTIVE OIL

AN EXCEPTIONAL OIL TO PROTECT HAIR DURING COLOUR TREATMENT AND DECOLOURING

OUR COLOR FORMULA:
you just need to try it!

ARGAN OIL

AN EXTRAORDINARY ELIXIR OF BEAUTY, USED AS A BASIC COMPONENT FOR COSMETIC TREATMENTS BY WOMEN THROUGHOUT THE WORLD. FOR INCREDIBLY LUMINOUS AND SHINY HAIR.

ALOETRIX

AN EXCEPTIONAL COMPLEX BASED ON ALOE VERA, WHEAT PROTEINS AND UV FILTER FOR SOFT AND SILKY HAIR.

OUR PERFORMANCE:
you just need to see it!

IMPECCABLE COVERAGE*

100%

* Application tests on models.
EXTRAORDINARY LONG LASTING

COLOR APPEARS RECENTLY APPLIED, EVEN AFTER 1 MONTH!*

* After 12 shampoos, Yellow color keeps up to 80% of color intensity, more than the main competitor. Instrumental test on our red shade 5.66.
UNBEATABLE SHINE*

+106%

* Hair treated with Yellow color gains up to +106% more shine than the main competitor. Instrumental test on red shade 5.66.
AMPLIFIED COSMETIC EFFECT OF THE HAIR

+64% COMBABILITY THAT IMPROVES PROGRESSIVELY AFTER EACH COLOR TREATMENT*

* Improved combability measured on damaged hair, after 3 treatments with Yellow 5.66.

OUR SUPPORT,
always by your side!


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Bleach

THE DECOLOURING POWDER LINE IN 7 AND 9 TONES FOR AMAZING RESULTS

Chromatic Explosion

DIRECT HAIR COLOURING IN CRAZY SHADES