DIRECTLY FROM THE COUNTRY OF beauty, sunshine
AND
dolce vita

AN ENERGETIC, POSITIVE AND LIVELY BRAND WITH A BEATING

italian heart

italian DNA

YELLOW IS ITALIAN AND IT IS WITH TYPICALLY ITALIAN ENERGY AND PASSION THAT THE BRAND CREATES, FORMULATES AND TESTS ITS PRODUCTS INTERNALLY, PURSUING EXCELLENCE OF RESULTS.

strong expertise

YELLOW PROVIDES ALL THE GUARANTEES OF ALFAPARF GROUP: THE No. 1 ITALIAN GROUP IN PROFESSIONAL COSMETICS, WHICH HAS BEEN EXPORTING THE PASSION AND ART OF BEAUTY TO MORE THAN 80 COUNTRIES FOR OVER 35 YEARS.

excellence

EACH YELLOW PRODUCT IS THE RESULT OF ADVANCED TECHNOLOGIES THAT USE THE FINEST NATURAL INGREDIENTS FROM ALL OVER THE WORLD TO FULFIL THE NEEDS OF EVERY CUSTOMER.

practicality and targeted effectiveness

THE BEST PRODUCTS IN A FUNCTIONAL, SIMPLE AND IMMEDIATE RANGE OFFERING EVERYTHING HAIR STYLISTS AND CUSTOMERS CAN NEED.

excellent value
for money

YELLOW PRODUCTS PROVIDE SOLUTIONS FOR ALL CUSTOMERS, GUARANTEEING MAXIMUM QUALITY AT HIGHLY COMPETITIVE PRICES.