smart professional beauty.
simple happiness.

BRAND POSITIONING

We offer smart & simple beauty,
accessible to everyone:
professional, immediate, and performing solutions that allow hairdressers all around the world to spread a beauty that can be enjoyed with a smile ๐Ÿ™‚

OUR VALUES

Smart
and affordable

BEAUTY WITHIN EVERYONE’S REACH, AT THE SALON OR AT HOME, THANKS TO A RANGE OF HIGH-PERFORMANCE, QUALITY AND AFFORDABLE PRODUCTS THAT RESPOND TO THE MOST UP-TO-DATE REQUIREMENTS OF PROFESSIONALS AND THEIR CLIENTS.

Eco Friendly

RESPECTING THE WELL-BEING OF PEOPLE AND THE ENVIRONMENT:
OUR CREATIONS ARE BORN OF THOROUGH RESEARCH AND ARE A PERFECT BLEND OF TECHNOLOGY AND PRECIOUS NATURAL AND SUSTAINABLE INGREDIENTS.

Italian Heart,
International Soul

WE WER BORN IN ITALY, WE HAVE A CURIOUS SPIRIT, WE LIKE TO DISCOVER NEW WORLDS AND IMMERSIVE OURSELVES IN NEW EXPERIENCES THAT WE ARE EXCITED TO SHARE WITH ALL OUR CUSTOMERS.

BRAND MANIFESTO

We are beauty professionals, pure energy,
enthusiastic by nature, full of joy.

We are Smart People:
we recognize beauty; spontaneous, authentic, and accessible beauty.

We are determined, brave and creative:
we have an Italian heart and an international soul.
We believe in people and respect for the environment, and thatย life is easier when you smile ๐Ÿ™‚