SILVER PURE SILVER
SKU PF019484
Hyper-concentrated texture
Concentrated violet ash booster for cool blonds and grey hair
Bottle - 100 ml
Super Neutralizer comes to your rescue
The Yellow Silver line is perfect to get rid of brassy and yellow undertones. Ideal for cool blondes, bleached, white or gray hair!
What's inside?
AQUA (WATER), PROPYLENE GLYCOL, PHENOXYETHANOL, HYDROXYETHYLCELLULOSE, COCAMIDOPROPYL BETAINE, ACID VIOLET 43 (EXT. VIOLET 2), ETHYLHEXYLGLYCERIN, LACTIC ACID, SODIUM HYDROXIDE, BENZOPHENONE-4, ALOE BARBADENSIS LEAF JUICE, ANASTATICA HIEROCHUNTICA EXTRACT, HYDROLYZED WHEAT PROTEIN, EUTERPE OLERACEA FRUIT EXTRACT, MALTODEXTRIN, LACTOBACILLUS FERMENT, SODIUM BENZOATE, POTASSIUM SORBATE
How do I use it?
IMPROVE AND CUSTOMIZE CARE SERVICES
Mixing ratio 1:10 (1 ml Yellow Pure Silver + 10 ml shampoo/conditioner/masks).
Apply and leave on hair 3 to 5 minutes for shampoo and 5 to 8 minutes for mask and conditioner, then rinse.
ENRICHED TECHNICAL SERVICES
Coloring:
Mixing ratio (8 ml pure silver + 60 ml color).
Add 8 ml Yellow Pure Silver per each 60 ml Yellow Color mixed with the correct amount of activator.
Mix together until you obtain an even-looking mixture, then apply.
Shaping:
Mixing ratio 1:10 (6 ml pure silver + 60 ml smoothing mousse).
Mix 6 ml Yellow Pure Silver per each 60 ml smoothing mousse, then apply.
Mixing ratio 1:10 (1 ml Yellow Pure Silver + 10 ml shampoo/conditioner/masks).
Apply and leave on hair 3 to 5 minutes for shampoo and 5 to 8 minutes for mask and conditioner, then rinse.
ENRICHED TECHNICAL SERVICES
Coloring:
Mixing ratio (8 ml pure silver + 60 ml color).
Add 8 ml Yellow Pure Silver per each 60 ml Yellow Color mixed with the correct amount of activator.
Mix together until you obtain an even-looking mixture, then apply.
Shaping:
Mixing ratio 1:10 (6 ml pure silver + 60 ml smoothing mousse).
Mix 6 ml Yellow Pure Silver per each 60 ml smoothing mousse, then apply.
Features
Ultra concentrated violet/ash pigment, that perfectly neutralizes the most resistant brassy tones. Use during salon services for customized results. For salon use only.
Why is it sustainable?
We chose Açaí Berries and Rose of Jericho, two vegan and not derived from animals’ ingredients. Using vegan products not only protects one's beauty but is also important for environmental protection and respect for animals.
Our (not so) secret formula
Açaí Berries
This superfood with an intense purple color, a complementary color of yellow tones, acts more internally on the causes leading to hair yellowing.
Rose of Jericho
Used in houses to fight unpleasant odors and smoke, for hair it creates an external shield to protect from yellowing caused by daily pollution.
The Background
Ready for a cool party! What are the causes of yellow tones?
* Lab test carried out on bleached hair, hair that underwent exposure cycles to environmental pollutants.
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BleachBleach can be one of the causes of hair yellowing.
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TemperatureOne of the causes can also be the temperature of hair straighteners and curling irons.
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PollutionBoth internal and external factors can contribute to over 30% of hair yellowing*.
Use it
to the fullest!
Find out how to best use our products by downloading the step-by-step brochure dedicated to rid you of annoying yellow tones and make your blond shine in its coolest shade! In a few simple steps you’ll discover the shimmering power of the Silver Line.