BLEACH

When going blonde, it changes the ordinary to extraordinary!

THE DECOLOURING THAT COMBINES INNOVATIVE TECHNOLOGY AND MAXIMUM CARE TO GIVE TO YOUR CUSTOMERS THEIR DREAM LOOK, WITH GUARANTEED IMPECCABLE RESULTS!


DISCOVER the products

BLEACH 7 LEVELS

BLEACHING POWDER 7 LEVELS OF LIFT

BLEACH 9 LEVELS

BLEACHING POWDER 9 LEVELS OF LIFT

OUR
little secret

QUINOA

SUPERFOOD RICH IN AMINO ACIDS WHICH HAVE AFFINITY TO THE STRUCTURE OF THE HAIR, HELPS TO PRESERVE THE KERATIN CHAINS TO PROTECT THE HAIR FIBER.

ALOETRIX

HELPS COSMETICALLY TREATED HAIR GAIN SMOOTHNESS AND SILKINESS.

OUR
best performance

INCREDIBLY BEAUTIFUL HAIR

IMPROVED HAIR BRUSH-ABILITY BY 35%

* Average value is calculated considering the best products of the category, in the reference target group.
PERFECTLY EVEN BLEACHING

TOTALLY STABLE TEXTURE WITH NO SWELLING DURING THE LEAVE-IN TIME.

PERFECT ADHERENCE OF THE MIXTURE TO THE HAIR.

EASY AND RAPID APPLICATION

SUPER-CREAMY TEXTURE THAT AIDS WITH EVEN DISTRIBUTION THROUGHOUT THE HAIR.

OUR SUPPORT,
always by your side!


DISCOVER more…


Color

RICH AND HIGH PERFORMANCE RICH COSMETIC HAIR COLOUR

Chromatic Explosion

DIRECT HAIR COLOURING IN CRAZY SHADES