Pure Toners line

Pure Toners

The range of demi-permanent hair colors, designed to provide pure tones and extra-cosmetic results, with 6 different nuances available for both blondes and brunettes.

Our (not so) secret formula

Quinoa cup
Natural Origin

Quinoa

This “superfood” helps to protect and intensively repair the hair. It also improves color absorption, increasing its longevity.
Camelia
Natural Origin

Camellia Oil

This precious oil – in synergy with castor and green tea oils – ensures the hair fiber remains hydrated, soft, and shiny even after styling with hot tools.

Happiness is colorful!

* Instrumental test on bleached hair, compared to non-treated hair
** Instrumental test on bleached hair, compared to the main competitor
*** Instrumental test on bleached curly hair, compared to the same hair analysed prior to treatment with pure toners
  • + 51% Brightness**
    Up to 4 days, even in conditions of extreme humidity (80%)*
  • + 54% Combability*
    Hair evidently more hydrated
  • Plus - More hydration*
    - Flawless curls***
    More moisturization after every application and perfect, damage-free curls.

Our support, always by your side

Master every product of this line - designed to provide pure tones and extra-cosmetic results - with our step-by-step brochure. If you’re excited to learn even more, head to our Education section for a wide range of videos about the Yellow Professional world.

Choose two colors to compare